Pure Magic Primer

The Pure Magic Primer is a lightweight, silky face primer designed to smooth the complexion, minimise the appearance of pores and help control excess shine before makeup application.

Its silicone-based formula glides effortlessly across the skin, creating a soft, refined surface that helps foundation apply more evenly and maintain a flawless-looking finish for longer. The subtle skin-toned formula can also be worn alone when you want smoother, more polished-looking skin without foundation.

Enriched with Sweet Almond Oil and antioxidant Vitamin E, Pure Magic Primer combines makeup preparation with nourishing ingredients to help maintain skin comfort and hydration.

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Smooth, Flawless Makeup Preparation

A smooth base can make a noticeable difference to the way foundation looks and wears throughout the day.

Pure Magic Primer creates a silky layer over the skin that helps visually soften pores and uneven texture while reducing the appearance of unwanted shine. Foundation can then glide more smoothly across the complexion for a more even and refined finish.

Its lightweight texture makes it suitable for both everyday makeup and professional applications.

Key Benefits

• Helps minimise the appearance of pores
• Smooths the appearance of uneven skin texture
• Helps control excess shine
• Creates a silky base for foundation
• Helps improve foundation application
• Supports longer-lasting makeup
• Lightweight, comfortable formula
• Provides a smooth matte finish
• Can be worn alone or underneath makeup
• Enriched with Sweet Almond Oil
• Contains antioxidant Vitamin E
• Suitable for all skin types
• Free from parabens, fragrance and talc

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Key Ingredients

Sweet Almond Oil
A conditioning botanical oil that helps nourish the skin and support a soft, comfortable skin feel.

Vitamin E – Tocopheryl Acetate
An antioxidant ingredient that helps condition and moisturise the skin while supporting protection against environmental stressors.

Silica
Helps create a smooth, refined finish and contributes to the primer's shine-controlling properties.

Dimethicone
Provides the silky slip of the formula, helping the primer glide smoothly over the complexion and visually soften uneven texture.

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Soft-Focus, Matte Finish

Pure Magic Primer is particularly useful when visible pores, uneven texture or unwanted shine can affect the appearance of foundation.

The silky gel texture creates a smooth surface without adding the weight of another heavy makeup layer. This makes it a versatile choice for use underneath liquid, cream or other compatible foundation formulas.

For makeup-free days, it can also be worn alone to give the complexion a smoother and more refined appearance.

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How to Use

Apply a small amount of Pure Magic Primer to clean, dry skin before makeup.

Gently massage or smooth the product evenly across the face, paying particular attention to areas where pores, uneven texture or shine are more noticeable.

Allow the primer to settle before applying foundation and the remainder of your makeup.

Professional Tip

Mix a pea-sized amount of Pure Magic Primer with your favourite foundation to create a lighter, more sheer complexion finish.

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Product Specifications

• Product: Pure Magic Primer
• Product Type: Face and makeup primer
• Skin Suitability: All skin types
• Texture: Silky gel
• Finish: Smooth matte
• Formula: Silicone based
• Coverage: Sheer / skin toned
• Key Ingredients: Sweet Almond Oil and Vitamin E
• Use: Alone or underneath foundation
• Free From: Parabens, fragrance and talc
• Ideal For: Everyday and professional makeup application

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Why Choose Pure Magic Primer?

Pure Magic Primer provides an easy way to create a smoother-looking canvas before foundation while helping manage shine and visually minimise pores.

Its silky silicone-based texture helps makeup glide across the complexion, while Sweet Almond Oil and Vitamin E add conditioning benefits. Wear it underneath foundation for improved makeup preparation or use it alone for smooth, refined-looking skin.

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Perfect For

• Visually minimising enlarged pores
• Smoothing uneven-looking skin texture
• Helping control excess shine
• Preparing skin before foundation
• Improving the appearance of makeup application
• Supporting longer-lasting foundation wear
• Creating a soft matte finish
• Wearing alone on minimal makeup days
• Professional makeup kits
• Beauty salon retail

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Full Ingredients

Dimethicone, Cyclopentasiloxane, Dimethicone Crosspolymer, Silica, Dimethicone Vinyl Dimethicone Crosspolymer, Polymethyl Methacrylate, Isononyl Isononoate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate (Vitamin E), Aluminium Hydroxide, Dimethicone Methicone Copolymer, CI 77891 (Titanium Dioxide), CI 77492, CI 77491, CI 77499 (Iron Oxides).

Free from: Parabens, fragrance and talc.